| Author: | Rens Meijkamp |
| Title: | CHANGING CONSUMER BEHAVIOUR THROUGH ECO-EFFICIENT SERVICES; AN EMPIRICAL STUDY ON CAR SHARING IN THE NETHERLANDS |
| Institution: | Delft University of Technology, Faculty of Industrial Design Engineering |
| Date: | May 11. 2000 |
| Advisor: | Professor Dr. Han Brezet and Professor Dr. Jacqueline Cramer |
| Key Words: | Car Sharing services, consumer behaviour, Eco-efficient services, environmental product innovation, environmental evaluations, habitual behaviour, LCA of services, mobility services, service innovations, service marketing, transportation policy |
| How to Obtain: | Ordering the pocket book printed dissertation:
This book contains summaries in Dutch and English as well an extensive list of references. Copies cost US $ 25. Please order the book at andrens@planet.nl |
| Abstract: | This PhD thesis focuses on consumers and consumer behaviour in relation
to environmental problems. It questions how consumer behaviour can be changed
in order to reduce environmental effects. This study narrows down on one
specific approach to change consumer behaviour, which is the development
and (successful) market introduction of so-called Eco-efficient Services.
Through extensive empirical research in the Dutch field of Car Sharing services (an innovative mobility service) this approach is tested. Car Sharing services offer the flexible use of cars on a regular basis as an alternative for privately owned cars. The PhD thesis is centred around the following three empirical research questions: A. What are the determinants of adoption of Car Sharing services? B. What are the determinants of the service quality perception of Car Sharing services? C. What are the changes in mobility behaviour? The answers to these questions formed the input of an extensive analysis
of the changes in environmental effects of the adoption of Car Sharing
services. Besides this an estimation of the environmental potential of
Car Sharing services in 2010 has been calculated.
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